Acxion (pronounced “action”) is a foodservice agency that delivers comprehensive sales, marketing, culinary, and analytics solutions across North America.

Marlin Connections, where I work, is owned by Acxion, a Fortune 500 company. I had the privilege of branding Acxion, focusing on its distinct name. The logotype highlights the "CX" in "Acxion" to represent customer experience, with the connection between the "c" and "x" creatively linking the brand to its clients. The arrow shape in the identity system, inspired by the logo, stands for progress and forward momentum, capturing Acxion's ambition to lead in its industry.