Acxion Foodservice

Acxion (pronounced “action”) is a foodservice agency that delivers comprehensive sales, marketing, culinary, and analytics solutions across North America.

The logotype highlights the unique spelling of "Acxion," with the "CX" symbolizing customer experience. The connection formed between the letters "c" and "x" creatively ties the brand to its clients. Additionally, the arrow shape in the identity system, derived from the logo, represents progress and forward momentum, reflecting Acxion's ambition to lead the industry.

Agency // Marlin Connections

Role // Art Direction, Graphic Design