Chef Pierre muffins, crafted by Sara Lee Frozen Bakery, are ideal for K-12 operators and healthcare environments.

The updated logo and packaging are designed to captivate a younger audience while distinguishing the brand from competitors. The playful, muffin-shaped logotype is accented with a chef’s hat and mustache, honoring the brand’s rich heritage. Oversized fruit illustrations, inspired by James and the Giant Peach, add a nostalgic, comforting touch, while a textured whole grain element is subtly woven throughout, emphasizing wholesome goodness.