Ocean Blue Coffee by Metrang is sourced from the seaside resort area of Nha Trang, Vietnam, where the beans are grown in the nearby highland mountains.

The goal of the packaging design was to capture the attention of American consumers during the brand’s U.S. launch. I created a custom illustration of Nha Trang’s beautiful waterfront to highlight the coffee’s coastal origins. The minimal layout and bold colors ensure the packaging stands out on the shelf.