Stouffer’s Gold Club is an online program designed to support, inspire, connect, and reward food service operators.

The logotype and awareness campaign feature a gold star and gradient that symbolize value while complementing the Stouffer’s brand palette. The gold star, inspired by the North Star, highlights the program’s role as a leader in the foodservice community. Photographs of foodservice operators bring warmth and authenticity, while concentric rings emphasize their contributions and strengthen the sense of unity within the community.