Stouffer’s Gold Club is an online program designed to support, inspire, connect, and reward food service operators.

The logotype and awareness campaign feature a gold star and gradient, symbolizing value while harmonizing with the Stouffer’s brand palette. The star, inspired by the North Star, highlights the program’s role as a leading destination in the foodservice community. Photographs of food service operators add warmth and authenticity, while concentric rings showcase their contributions, reinforcing a strong sense of connection within the community.