Embrace Pet Insurance, based in Ohio, provides comprehensive and personalized health insurance solutions for dogs and cats throughout the United States.

The logo and identity system create a harmonious balance between playfulness and professionalism. The custom logotype features rotated letter "e's" that form a visual embrace, drawing the interior letters closer together. This clever design choice enhances unity while infusing a lighthearted touch. Complementing this, intimate photography conveys the seriousness of pet insurance, while lively headline copy captures the joyfulness of pets, resulting in a well-rounded brand experience.