Embrace Pet Insurance, based in Ohio, provides comprehensive and personalized health insurance solutions for dogs and cats throughout the United States.

I led the brand refresh in collaboration with the internal marketing team. The brand’s signature purple was refined to maintain equity, and a sans-serif wordmark was introduced to align with the current marketplace. The logo features rotated lowercase “e’s” that activate a visual embrace of the interior letters. The identity system combines authentic photography with playful copy to balance the seriousness of insurance and the joy of pets.